Mod­er­na de­buts cor­po­rate ad cam­paign 'telling the sto­ry of mR­NA’ across its am­bi­tions

Wel­come to the mR­NAge. That’s the idea be­hind Mod­er­na’s new glob­al cor­po­rate ad­ver­tis­ing cam­paign launch­ing to­day.

In the de­but TV com­mer­cial, a red string turns in­to a rib­bon and weaves its way through a se­ries of vi­gnettes criss­cross­ing Mod­er­na’s mR­NA tech­nol­o­gy.  For ex­am­ple, a preg­nant woman rid­ing the sub­way is a nod to its work in cy­tomegalovirus (CMV), while a teenage boy play­ing video games with friends in a hos­pi­tal bed sig­nals its am­bi­tions in rare dis­ease. A woman ring­ing a bell af­ter treat­ment con­nects to its can­cer work, while young African girls play­ing soc­cer and a man dri­ving a race car rep­re­sent its glob­al and speedy work in vac­cines.

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