Moderna highlights tennis legend Arthur Ashe in second ‘Change Makers’ campaign at US Open, ahead of fall vaccine season
Moderna is spotlighting tennis champion and social activist Arthur Ashe in its second “Here’s to the Change Makers” campaign. Ashe, who died in 1993 of AIDS-related pneumonia, is featured in a new black-and-white TV ad in computer-generated imagery and animation both on and off the tennis courts.
Simple text statements “He changed the rules,” “He changed the game,” and “He changed the world” appear in sequential order as Ashe serves. Behind the text, the animation shows a “Whites Only” tennis court is unlocked, followed by Ashe lifting a trophy and appearing as a speaker in front of an audience.
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