March 23, 2022 02:09 PM EDTUpdated 03:18 PM
R&D
Pharma
Marketing

Mod­er­na trades US base­ball mar­ket­ing for sumo wrestling ads in Japan

Beth Snyder Bulik

Senior Editor

Mod­er­na’s been spon­sor­ing Ma­jor League Base­ball and Amer­i­can foot­ball in the US, so it’s on­ly fit­ting it would turn to Japan’s na­tion­al sport — sumo wrestling …

Endpoints News

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

BECOME A PREMIUM SUBSCRIBER
TRENDING NOW

The End­points 2024 win­ners and losers list: Who was up and who was down in bio­phar­ma

Ca­griSe­ma’s weight loss da­ta dis­ap­point­ed. What does No­vo do next?

CMS ex­plains what went in­to its first round of drug price ne­go­ti­a­tions

Up­dat­ed: No­vo’s 23% weight loss with Ca­griSe­ma falls short of high ex­pec­ta­tions, new tri­al planned

Deer­field wins fight to ac­quire Sin­gu­lar Ge­nomics, beat­ing out Tang Cap­i­tal’s Con­cen­tra

Three drug­mak­ers sue US over 340B dis­counts to STD clin­ics they al­lege don’t qual­i­fy

A service from the Financial Times