Mon­sters, di­nosaurs and su­per­heroes: Why phar­ma is bring­ing char­ac­ters back in­to the ad mix 

For years, an­i­mat­ed mas­cots, like the glow­ing Lunes­ta but­ter­fly land­ing soft­ly on a pil­low and Xi­fax­an’s pink in­tes­tine “Gut Guy” scur­ry­ing off to the re­stroom …

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