More than Covid: Moderna updates its look, preps corporate campaign as it builds broader mRNA technology brand
A moving mRNA strand and a modern “m” icon are signaling a new Moderna brand. But it’s more than just a revamped visual identity for the mRNA company.
Moderna is on a mission to move beyond its reputation as a Covid vaccine company and convince consumers, health professionals and other stakeholders to think of it as an mRNA technology platform. One that wants to change the future of medicine and drug development with an mRNA operating system that can be modified by switching out protein targets to prevent and treat a wide range of diseases.
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