Music agency creates parody ‘Bravura’ drug ad to amplify its knack for pharma marketing scores
The new video ad for Bravura seems to have it all — a reassuring voiceover, tired and concerned patients, an overly long list of potential side effects and music crescendos and fadeouts. The only thing missing is a real drug, and that’s because “Bravura” is a made-up medicine for the fictitious condition of sonic deficiency.
The ad, created by original music composing and licensing agency Score a Score, is a parody that seeks to showcase the ins and outs of pharma music in TV commercials while also highlighting its expertise.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.