Myovant Sciences' new campaign brings together men with prostate cancer to share stories of diagnoses, treatment, stigma and the importance of support.

My­ovant launch­es new pa­tient sto­ry­telling plat­form, de­buts with video se­ries on prostate can­cer

My­ovant Sci­ences’ new video se­ries fea­tures frank con­ver­sa­tions among men who have prostate can­cer — but it’s just the be­gin­ning. The prostate can­cer se­ries is My­ovant’s first on its sto­ry­telling plat­form that aims to ed­u­cate, but al­so of­fer sup­port and dis­pel stig­ma through re­al pa­tients’ ex­pe­ri­ences.

“My­ovant Sto­ries” de­buted this month dur­ing Prostate Can­cer Aware­ness month. It be­gins with a col­lab­o­ra­tive video with nine men from dif­fer­ent back­grounds dis­cussing their prostate can­cer di­ag­noses and per­son­al dis­ease jour­ney to where they are to­day. Three ad­di­tion­al videos fo­cus specif­i­cal­ly on men who have sex with men, Black men and the shame and stig­ma around prostate can­cer.

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