VM­LY&R Health spot­lights 'craft' in phar­ma ad­ver­tis­ing with new glob­al chief

As phar­ma mar­ket­ing and ad­ver­tis­ing ma­tures, so does its fo­cus on craft. How­ev­er, to­day craft in ad­ver­tis­ing goes be­yond a tra­di­tion­al fo­cus on vi­su­al artistry …

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