New year, new me: Pfizer abandons iconic 'blue pill' logo in favor of sleeker — if more ambiguous — new design
After a breakup, it’s OK to take some time for yourself — revisit that hobby you left behind, start journaling, maybe drop a few pounds. Or, if you’re an iconic pharmaceutical brand, launch that ambitious redesign you’ve planned for years; it’s a new year, after all, and you deserve it.
With the spinoff of its Upjohn unit and branded Viagra in the books, Pfizer is ringing in the new year with a brand new logo — the company’s first redesign in decades — as it looks at a slimmed-down future without the generics yoke around its neck.
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