Illustration: Assistant editor Kathy Wong for Endpoints News
September 6, 2022 12:36 PM EDTUpdated September 7, 11:42 AM
Pharma
Marketing

Noth­ing to laugh about: What hap­pened to hu­mor in phar­ma ad­ver­tis­ing?

Beth Snyder Bulik

Senior Editor

When Bruno Ab­n­er and his cre­ative team start­ed work­ing up cam­paign ideas for a new hor­mone-free con­tra­cep­tive for women called Phexxi, they knew they want­ed …

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