Every company on this list of the top 10 2019 marketing launches — compiled by Evaluate in January — has a lot to prove.
We have Alexion, trying to safeguard its big moneymaking franchise, topping the chart.
Novartis and its new CEO are the dominant player this year, with 3 top contenders for blockbuster status — a big opportunity for the crew running the Basel-based pharma giant.
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