No­var­tis di­als up lung can­cer ‘Sound Up’ cam­paign to push back against stig­ma

Stig­ma around lung can­cer like­ly isn’t go­ing away — the “you did it to your­self” crit­ics con­tin­ue no mat­ter the sta­tis­tics or cir­cum­stances pre­sent­ed. So in­stead …

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER