Actor Ken Jeong is shown in a still from the latest TV ad for Novartis' Xiidra dry eye disease treatment.
January 25, 2023 02:22 PM EST
Pharma
Marketing

No­var­tis re-en­lists spokescelebri­ty Ken Jeong for Xi­idra movie trail­er spoof cam­paign

Beth Snyder Bulik

Senior Editor

Phar­ma mar­keters are known for re­cruit­ing both doc­tors and celebri­ties for ad cam­paigns. But No­var­tis has both in one per­son for its dry eye dis­ease …

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