Novartis' latest campaign for metastatic breast cancer drug Kisqali includes social media ads featuring the tri-color mBC ribbon. (via Shutterstock)

No­var­tis re­fresh­es Kisqali metasta­t­ic breast can­cer cam­paign with mes­sage to both ‘live longer and live well’

No­var­tis doesn’t think peo­ple liv­ing with metasta­t­ic breast can­cer should have to set­tle for ei­ther liv­ing longer or liv­ing well. Its re­cent­ly up­dat­ed Kisqali ad …

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