No­var­tis re­fresh­es Kisqali metasta­t­ic breast can­cer cam­paign with mes­sage to both ‘live longer and live well’

No­var­tis doesn’t think peo­ple liv­ing with metasta­t­ic breast can­cer should have to set­tle for ei­ther liv­ing longer or liv­ing well. Its re­cent­ly up­dat­ed Kisqali ad cam­paign de­liv­ers the mes­sage that pa­tients can have both.

“Why choose be­tween a longer life and qual­i­ty of life? You de­serve both,” the nar­ra­tor says in its lat­est TV com­mer­cial.

“Un­der­stand­ing the pa­tient ex­pe­ri­ence and rec­og­niz­ing a point of ten­sion those liv­ing with mBC of­ten face, our ‘Long Live Well’ cam­paign aims to high­light that peo­ple liv­ing with mBC don’t have to set­tle,” a No­var­tis spokesper­son said via email. “We strived to re­flect the re­al voic­es, ex­pe­ri­ences, and unique needs that we heard di­rect­ly from the mBC com­mu­ni­ty — in­clud­ing the abil­i­ty to be present with fam­i­ly and friends, bal­ance work and life, and par­tic­i­pate in ac­tiv­i­ties that bring joy and im­proved health.”

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER