Novartis' newest ad for Kisqali features real metastatic breast cancer patient Lauren and her family

August 26, 2022 02:17 PM EDT

Novartis turns to real metastatic breast cancer patient for ‘first generation’ Kisqali TV ad

Beth Snyder Bulik

Senior Editor

Novartis’ first-ever patient DTC ad for metastatic breast cancer drug Kisqali points up the broader and more recent proliferation of mBC treatment options in general …

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Novartis turns to real metastatic breast cancer patient for ‘first generation’ Kisqali TV ad

Beth Snyder Bulik

Senior Editor

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No­var­tis turns to re­al metasta­t­ic breast can­cer pa­tient for ‘first gen­er­a­tion’ Kisqali TV ad

Beth Snyder Bulik

Senior Editor

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