Two men share a smile in an image from Novartis' first corporate brand video, launching its next era as an innovative medicines company.

December 4, 2023 07:00 AM EST

Marketing

Novartis unveils new brand identity after Sandoz spinoff

Beth Snyder Bulik

Senior Editor

The new Novartis — with the generics and biosimilar business Sandoz spun out along with a strategically culled drug pipeline — is kicking off its next chapter …

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Novartis unveils new brand identity after Sandoz spinoff

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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No­var­tis un­veils new brand iden­ti­ty af­ter San­doz spin­off

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Senior Editor

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Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

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Novartis unveils new brand identity after Sandoz spinoff

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?