Novo Nordisk bets big on obesity: Can marketing help it succeed in the notoriously tough therapy area?

Beth Snyder Bulik

Senior Editor

Queen Latifah is done. With weight jokes, judgy people, self-hate and a complicit media. Novo Nordisk’s newest face — and body — for anti-obesity awareness lays out …

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Novo Nordisk bets big on obesity: Can marketing help it succeed in the notoriously tough therapy area?

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Global Head of Marketing

Bachem

Bubendorf, BL, Switzerland

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No­vo Nordisk bets big on obe­si­ty: Can mar­ket­ing help it suc­ceed in the no­to­ri­ous­ly tough ther­a­py area?

Senior Editor

Sign up to read this article for free.

Bachem

Bubendorf, BL, Switzerland

Novo Nordisk bets big on obesity: Can marketing help it succeed in the notoriously tough therapy area?