Novo Nordisk bets big on obesity: Can marketing help it succeed in the notoriously tough therapy area?

Beth Snyder Bulik

Senior Editor

Queen Latifah is done. With weight jokes, judgy people, self-hate and a complicit media. Novo Nordisk’s newest face — and body — for anti-obesity awareness lays out …

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Novo Nordisk bets big on obesity: Can marketing help it succeed in the notoriously tough therapy area?

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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No­vo Nordisk bets big on obe­si­ty: Can mar­ket­ing help it suc­ceed in the no­to­ri­ous­ly tough ther­a­py area?

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

Bris­tol My­ers restarts ra­dio­phar­ma­ceu­ti­cal Phase 3 tri­al, but de­lays read­out by one year

Up­dat­ed: With cost-cut­ting un­der­way, Bris­tol My­ers rais­es guid­ance, touts Phase 3 win and scraps an­oth­er

An­drew Left, short sell­er who cam­paigned against Valeant, is ac­cused of fraud by SEC

Eu­ro­pean drug reg­u­la­tor re­jects Alzheimer's drug Leqem­bi, cit­ing safe­ty con­cerns

Crit­i­cal Junc­tures in Gene Ther­a­py Clin­i­cal Ma­te­r­i­al Man­u­fac­tur­ing: Where Do I Start? And Will It Work?

Novo Nordisk bets big on obesity: Can marketing help it succeed in the notoriously tough therapy area?

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?