No­vo Nordisk wins over doc­tors with AI email sub­ject lines — and a hu­man touch

By now, the pan­dem­ic-pushed flip to more dig­i­tal in­ter­ac­tions is well-doc­u­ment­ed, es­pe­cial­ly for phar­ma com­pa­nies and sales reps.

At the same time, ar­ti­fi­cial in­tel­li­gence and ma­chine learn­ing use is on the rise, which would seem to yield a per­fect part­ner­ship, right? Yes and no. The line be­tween how much dig­i­tal or ma­chine-gen­er­at­ed mes­sag­ing — even when on point ac­cord­ing to the da­ta — is still in flux.

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