Ogilvy Health’s new ex­ec­u­tive cre­ative di­rec­tor brings big-name con­sumer ex­pe­ri­ence to ‘less cyn­i­cal’ health brands

Ogilvy Health’s new ex­ec­u­tive cre­ative di­rec­tor Erik Vervroe­gen has been around the agency world — lit­er­al­ly. The Bel­gian na­tive worked for both Grey and TB­WA in Brus­sels, moved to Jo­han­nes­burg South Africa with TB­WA Hunt Las­caris, worked for Bozell in New York, head­ed cre­ative for the Paris of­fice for TB­WA and Good­by Sil­ver­stein in San Fran­cis­co.

He’s tal­lied up an equal­ly im­pres­sive num­ber of big-name brands in­clud­ing Nis­san, Adi­das, Playsta­tion, Mc­Don­ald’s, Ex­cedrin, BMW, Amnesty In­ter­na­tion­al, Tag Heuer, Land Rover and Ray-Ban.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER