Omnicom Health agency Harrison and Star goes back to science roots with new leaders and new purpose
Harrison and Star, an almost 40-year-old pharma and health agency, is getting back to its science roots under its newer leadership.
The renewed focus on scientific medical expertise also includes adopting a new purpose and platform around “humanizing/science,” which also mirrors its agency shorthand name H/S.
Refocusing on its high science roots “is not a new thing, but with any agency that’s been around over decades, the pendulum swings a bit,” CEO Jennifer O’Dwyer told Endpoints News. “When I came in, I saw an opportunity to reset and maybe reframe what we stand for and make sure the agency has clarity on where we’re headed.”
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