Messages with direct wording and limited data points performed best in a new ZoomRx physician study. (c/o ZoomRx)
Oncologists respond best to short, precise and data-rich marketing messages, study finds
Looking to get an oncologist’s attention with a branded drug message? Keep it short and simple, but don’t forget the data. That’s some of the …
Sign up to read this article for free.
Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.
