One­Touch di­a­betes brand up­dates its play­book with ex-NFL spokesper­son and dig­i­tal lifestyle one-stop shop

LifeS­can’s One­Touch blood glu­cose mon­i­tor­ing brand, once part of the John­son & John­son port­fo­lio, has a well-rec­og­nized 40-year his­to­ry in both health­care and ad­ver­tis­ing.

In the ear­ly 2000s, One­Touch TV ads with Amer­i­can blues singer-song­writer and leg­end BB King brought di­a­betes blood sug­ar test­ing to the main­stream. The King of Blues played his gui­tar while he talked about his type 2 di­a­betes in a se­ries of TV com­mer­cials in 2000, de­liv­er­ing clas­sic lines like “Di­a­betes is no joke” in his deep bari­tone.

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