
OneTouch diabetes brand updates its playbook with ex-NFL spokesperson and digital lifestyle one-stop shop
LifeScan’s OneTouch blood glucose monitoring brand, once part of the Johnson & Johnson portfolio, has a well-recognized 40-year history in both healthcare and advertising.
In the early 2000s, OneTouch TV ads with American blues singer-songwriter and legend BB King brought diabetes blood sugar testing to the mainstream. The King of Blues played his guitar while he talked about his type 2 diabetes in a series of TV commercials in 2000, delivering classic lines like “Diabetes is no joke” in his deep baritone.
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