William Febbo, OptimizeRx CEO
October 13, 2023 12:58 PM EDT
Deals
Pharma
Marketing

Op­ti­miz­eRx builds out pa­tient DTC mar­ket­ing with $95M ac­qui­si­tion

Beth Snyder Bulik

Senior Editor

Dig­i­tal phar­ma mar­ket­ing com­pa­ny Op­ti­miz­eRx on Thurs­day said it’s am­pli­fy­ing its di­rect-to-pa­tient ef­forts with the $95 mil­lion ac­qui­si­tion of Medicx Health …

Endpoints News

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

BECOME A PREMIUM SUBSCRIBER
TRENDING NOW

RFK Jr. and Elon Musk want to ban phar­ma ads. They would­n't be the first to try

Jazz wins ap­proval for bis­pe­cif­ic in bil­iary tract can­cer

No­var­tis seeks more bolt-on deals as it pur­chas­es neu­ro start­up for up to $1.1B

At Jef­feries, all that man­u­fac­tur­ers want to talk about is GLP-1s

FDA vac­cine chief Pe­ter Marks pledges to stay as long as he's wel­come

sponsored

Are pro­grams with com­pound­ed GLP-1s safe for your pop­u­la­tion?

A service from the Financial Times