May 17, 2017 05:00 AM EDT

Overwrought marketing? Ads, not research, create some pharma best-sellers

Julie Appleby

An overhead light drawing attention to his face, actor Danny Glover starts to cry, dropping his head into one hand — then, he abruptly switches over …

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Overwrought marketing? Ads, not research, create some pharma best-sellers

Julie Appleby

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Director of IT, Security

Viridian Therapeutics

Waltham, MA, USA

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Over­wrought mar­ket­ing? Ads, not re­search, cre­ate some phar­ma best-sell­ers

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Viridian Therapeutics

Waltham, MA, USA

Overwrought marketing? Ads, not research, create some pharma best-sellers