
Paul Hudson: Sanofi 'least exposed' to generic competition as Big Pharma doubles down on Dupixent
As Sanofi gears to change strategies to increase Dupixent sales and add indications amid a sprawling R&D trim, CEO Paul Hudson gave some insight into how it plans to move forward.
The plan is two-prong: Hudson told investors and analysts on the pharma’s Q2 earnings call that it’s the “least exposed” Big Pharma to the threat of generic competition through the rest of the 2020s, while its Regeneron-partnered Dupixent will become an even more important tool in Sanofi’s repertoire.
“Clearly, Dupixent remains the number one driver of our growth story. It will help to manage the LoE of Aubagio in the US in 2023, our last meaningful LoE in this decade,” Hudson said on a Zoom call earlier Thursday.
Hudson called the market for Dupixent “largely underpenetrated,” noting while more than 450,000 people have been treated with the drug since its approval in 2017, the eligible population is somewhere around 7 million. Of the 450,000 patients treated, 150,000 of them were this quarter, thanks to approvals in patients with eosinophilic esophagitis, infants with atopic dermatitis in the US, and pediatric asthma in Europe.
Sanofi has spent the last few months trimming its pipeline, as in late 2019 and early 2020, Sanofi’s general medicines unit boasted more than 350 product families, the company said a few months ago. By the end of the year, the company is aiming to reduce that figure to about 125 — ending up at around 100 within three years.
Hudson also mentioned the company’s “Play to Win” marketing and operations strategy that got its start in 2019 after Hudson joined the French pharma. Now that its first phase is nearing an end, after eight quarters of consecutive growth and more than two dozen BD and M&A deals, the next phase is launching to take the company through 2025.
“It is a proof point that our focus on winning assets, combined with strong commercial execution, is clearly paying off,” Hudson said.
Hudson added that several key factors will be instrumental in the US. Those include R&D productivity and increasing investments in “breakthrough science,” that is, first and best in class assets, with Hudson adding, “We will have multiple chances for transformative launches in the upcoming years.”
In the short term, the company’s focus is on nirsevimab, a long-acting antibody to treat RSV in infants — and in Hudson’s words, “making nirsevimab a success story.” Sanofi has already filed for nirsevimab approval in Europe, with a decision expected by years’ end.
Dupixent is Sanofi’s sales king, recording €1.96 billion in sales this quarter (growing 43%) amid overall revenue up 8.1%. Sanofi’s specialty care group was responsible for substantial growth, with €4.1 billion in sales this quarter, up more than 21%.
Currently, Dupixent is indicated for asthma, atopic dermatitis, eosinophilic esophagitis and chronic rhinosinusitis with nasal polyposis — and Sanofi has 11 additional indications in its pipeline for the drug, including chronic pruritus of unknown origin and chronic obstructive pulmonary disease.
Beyond specialty care, which includes Dupixent, oncology, rare disease, blood disorders and neurology/immunology, other areas of Sanofi’s portfolio also saw gains. Vaccines grew 8.7% to €1.2 billion, and consumer healthcare sales increased 9.1% to €1.3 billion. However, general medicine saw a decrease, down 4.1%, with 3.6 billion euros in sales.
Overall revenue topped €10.1 billion this quarter.
Even though Sanofi is confident in its ability to remain insulated from generic competition, it’s another story when other Big Pharmas seek market share. Eli Lilly recently revealed long-term data on its candidate lebrikizumab in an attempt to challenge Dupixent in atopic dermatitis. But Paul Hudson has been paying competitors no mind as he predicted back in March that Dupixent would see $14.5 billion in peak sales — which if true would send the drug closer to Humira-level territory.