Perpetual crisis? Pharma communications and public relations pros just wait for the next shoe to drop
Welcome to pharma public relations where every day feels like it might be a crisis.
More than three-fourths (76%) of pharma communications leaders expect to face three or more crises this year — compared to less than half (49%) of their peers in other industries, according to new survey from risk intelligence company Crisp. The same 76% also expect that a brand new risk that is yet to be identified will crop up this year, compared to 66% of peers across other industries who worry about the same thing.
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