Per­pet­u­al cri­sis? Phar­ma com­mu­ni­ca­tions and pub­lic re­la­tions pros just wait for the next shoe to drop

Wel­come to phar­ma pub­lic re­la­tions where every day feels like it might be a cri­sis.

More than three-fourths (76%) of phar­ma com­mu­ni­ca­tions lead­ers ex­pect to face three or more crises this year — com­pared to less than half (49%) of their peers in oth­er in­dus­tries, ac­cord­ing to new sur­vey from risk in­tel­li­gence com­pa­ny Crisp. The same 76% al­so ex­pect that a brand new risk that is yet to be iden­ti­fied will crop up this year, com­pared to 66% of peers across oth­er in­dus­tries who wor­ry about the same thing.

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