Pfizer flexes its creative transformation at Cannes ad festival: #CannesLions2023
Pfizer debuted its new creative thinking at the Cannes Lion advertising confab on Monday with a slam spoken word poetry performance, a diversity video starring its own employees and a literal talking head in a closet.
Chief commercial officer Angela Hwang and chief marketing officer Drew Panayiotou took the stage early, along with moderator Thrive Global CEO Arianna Huffington, as the first biopharma ever on the main stage. The two laid out Pfizer’s creative transformation spurred by the Covid-19 pandemic, a brimming pipeline with 19 product launches in the next year and a half, and the hiring of its first CMO in Panayiotou.
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