Pfiz­er, No­var­tis and Eli Lil­ly among phar­mas hit­ting the red car­pet with Acad­e­my Award TV ads

And the Acad­e­my Award goes to … phar­ma?

Maybe a bit of a stretch, but Sun­day night’s Hol­ly­wood awards broad­cast in­clud­ed an un­ex­pect­ed five TV ads from phar­ma in­dus­try com­pa­nies – Pfiz­er, which was al­so a lead­ing spon­sor of the awards show, No­var­tis, Eli Lil­ly, In­cyte and Ex­act Sci­ences.

It’s an un­usu­al turn for the in­dus­try – the Acad­e­my Awards are pricey me­dia place­ments and the celebri­ty dress-to-im­press fest tends to draw more lifestyle brands than health­care re­minders. Still, the Os­cars, along with mega-sports events like the Su­per Bowl and the Olympics, are re­main­ing rare op­por­tu­ni­ties in to­day’s me­dia-frag­ment­ed world to reach a prime­time mass au­di­ence. Cost for a 30-sec­ond spot this year ranged from $1.7 mil­lion to $2.2 mil­lion and Dis­ney’s ABC sold out all 60 spots by last week, ac­cord­ing to a Va­ri­ety re­port.

Endpoints News

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

Associate

Alexandria Real Estate Equities

San Diego, CA, USA