The NFL Championship logo at Arrowhead Stadium before the AFC Championship Game between the Kansas City Chiefs and Cincinnati Bengals, Jan. 29, 2023 (William Purnell/Icon Sportswire via AP Images)
January 31, 2023 02:43 PM EST
Pharma
Marketing

Pfiz­er scores high­est spend­ing dur­ing NFL sea­son among phar­ma ad­ver­tis­ers — iS­pot analy­sis

Beth Snyder Bulik

Senior Editor

Na­tion­al Foot­ball League games, and big view­ing au­di­ences, are typ­i­cal­ly pop­u­lar with drug­mak­ers look­ing to ad­ver­tise prod­uct brands. How­ev­er, this year, Pfiz­er’s broad­er Covid vac­cine …

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