Drew Panayiotou, Pfizer chief marketing officer

Pfiz­er shakes up agency ros­ter un­der new mar­ket­ing chief

As Pfiz­er con­tin­ues to trans­form its brand and busi­ness, ad­ver­tis­ing and me­dia agency changes are next on its list.

The largest phar­ma com­pa­ny in the world is con­sol­i­dat­ing its agency re­la­tion­ships and, on Wednes­day, Pfiz­er hired Pub­li­cis Groupe as its “glob­al mar­ket­ing en­gine” to head up me­dia, tech­nol­o­gy and pro­duc­tion func­tions, while In­ter­pub­lic Group was named its lead cre­ative part­ner.

The agency shake-up comes af­ter Pfiz­er named its first chief mar­ket­ing of­fi­cer in Au­gust. Drew Panayiotou joined from Al­pha­bet’s Ver­i­ly Life Sci­ences, where he had been the healthtech com­pa­ny’s first chief mar­ket­ing of­fi­cer. Be­fore that, Panayiotou served in a wide range of con­sumer mar­ket­ing roles at the Co­ca-Co­la Co., Best Buy, the Walt Dis­ney Co., the Her­shey Co. and John­son & John­son.

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