Pfizer shakes up agency roster under new marketing chief
As Pfizer continues to transform its brand and business, advertising and media agency changes are next on its list.
The largest pharma company in the world is consolidating its agency relationships and, on Wednesday, Pfizer hired Publicis Groupe as its “global marketing engine” to head up media, technology and production functions, while Interpublic Group was named its lead creative partner.
The agency shake-up comes after Pfizer named its first chief marketing officer in August. Drew Panayiotou joined from Alphabet’s Verily Life Sciences, where he had been the healthtech company’s first chief marketing officer. Before that, Panayiotou served in a wide range of consumer marketing roles at the Coca-Cola Co., Best Buy, the Walt Disney Co., the Hershey Co. and Johnson & Johnson.
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