March 28, 2023 02:54 PM EDT
Pharma
Marketing

Phar­ma ad to­tal tops $8B again in 2022, led by top brands from Sanofi and Re­gen­eron, Ab­b­Vie

Beth Snyder Bulik

Senior Editor

Phar­ma mar­keters spent more than $8 bil­lion last year on paid ad­ver­tis­ing for the sec­ond year in a row. The fi­nal tal­ly for 2022 came …

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