Pharma ads get caught by stricter Meta enforcement in election year
Meta is looking to differentiate itself as a “safe” social media platform, but insiders say more ads made by pharma companies including Sanofi and Gilead have been ensnared by the social media giant’s enforcement policies.
Several corporate pharma ads about social issues have recently been taken down for violating Meta’s social, election or political ad policies, a Meta spokesperson confirmed. Those included a Gilead ad about education equity in local communities, one from Sanofi with an AI avatar and several from ViiV Healthcare featuring R&D chief Kimberly Smith discussing topics like HIV status and health inequities.
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