Pharma ads are showing up on cooler screens at retail pharmacies, including Walgreens and CVS, under a new OptimizeRx deal (OptimizeRx)
August 5, 2022 01:13 PM EDTUpdated August 9, 12:23 PM
Pharma
Marketing

Phar­ma brands chill in the phar­ma­cy re­tail aisle with new style ads on re­frig­er­a­tion screens

Beth Snyder Bulik

Senior Editor

Want a pre­scrip­tion drug with that so­da? While not di­rect­ly pos­si­ble, ads for phar­ma brands now run­ning on bev­er­age and snack cool­er screens at phar­ma­cy …

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