July 21, 2023 03:35 PM EDT
Pharma
Marketing

Phar­ma brands dom­i­nate ‘new’ TV com­mer­cial list for first half of 2023, ad track­er re­ports

Beth Snyder Bulik

Senior Editor

Up-and-com­ing brands from Ab­b­Vie, Bris­tol My­ers Squibb and Eli Lil­ly got a lot of net­work TV air­time in the first half of 2023. Com­mer­cials for …

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