Pharma colors and marketing: Typically ‘awash in blue,’ newer brand updates adopt bold hues
Roses are red, violets are blue, and so are most pharma company brands. Pfizer, Roche, AbbVie and Amgen are among the many pharma companies with logos in hues of blue, while a smaller band including Johnson & Johnson, Eli Lilly and GlaxoSmithKline reside in the red and orange zone.
More recently though, a handful of pharma companies jumped on the “not-blue” bandwagon – like Sanofi’s rebrand with purple and GSK’s Haleon spinoff with green – so we decided to talk to color experts about pharma and healthcare brands. What do different colors mean in the industry and why does it matter?
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