Phar­ma col­ors and mar­ket­ing: Typ­i­cal­ly ‘awash in blue,’ new­er brand up­dates adopt bold hues

Ros­es are red, vi­o­lets are blue, and so are most phar­ma com­pa­ny brands. Pfiz­er, Roche, Ab­b­Vie and Am­gen are among the many phar­ma com­pa­nies with lo­gos in hues of blue, while a small­er band in­clud­ing John­son & John­son, Eli Lil­ly and Glax­o­SmithK­line re­side in the red and or­ange zone.

More re­cent­ly though, a hand­ful of phar­ma com­pa­nies jumped on the “not-blue” band­wag­on – like Sanofi’s re­brand with pur­ple and GSK’s Ha­le­on spin­off with green – so we de­cid­ed to talk to col­or ex­perts about phar­ma and health­care brands. What do dif­fer­ent col­ors mean in the in­dus­try and why does it mat­ter?

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