Phar­ma in­dus­try rep­u­ta­tion con­tin­ues to slide, ac­cord­ing to new Har­ris Poll. But how low can it go?

The phar­ma in­dus­try’s rep­u­ta­tion con­tin­ues to slip from a pan­dem­ic ha­lo-high of 62% in Feb­ru­ary 2021 to now when few­er than half, just 47%, of peo­ple have a pos­i­tive view of the in­dus­try, ac­cord­ing to the Har­ris Poll’s lat­est sur­vey.

While the new fig­ure is still 15 per­cent­age points high­er than phar­ma’s pos­i­tive view be­fore the pan­dem­ic be­gan, it’s al­so now 15 points low­er than its peak dur­ing the cri­sis.

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