Pharma industry reputation continues to slide, according to new Harris Poll. But how low can it go?
The pharma industry’s reputation continues to slip from a pandemic halo-high of 62% in February 2021 to now when fewer than half, just 47%, of people have a positive view of the industry, according to the Harris Poll’s latest survey.
While the new figure is still 15 percentage points higher than pharma’s positive view before the pandemic began, it’s also now 15 points lower than its peak during the crisis.
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