Pharma and healthcare spending expected to help push ad industry to first-ever $1T total in 2024, study says
While finance and tech are leading the way to the first-ever year of $1 trillion in ad spending, the pharma and healthcare category is right behind.
In 2024, pharma and healthcare will account for $6.8 billion of the trillion-dollar total, according to a recent study from the marketing intelligence company WARC. That’s a projected increase of 11% next year, according to the projection, only slightly behind the growth in financial services (+11.5%) and technology and electronics (+11.3%).
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