Phar­ma mar­keters change the ad­ver­tis­ing chan­nel from broad­cast to stream­ing TV, me­dia ex­perts weigh in

Di­rect-to-con­sumer (DTC) phar­ma ad­ver­tis­ing is chang­ing and can be seen more so on tele­vi­sion. Phar­ma com­pa­nies have typ­i­cal­ly and still do spend the bulk of …

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER