March 9, 2023 02:07 PM EST

Pharma marketers change the advertising channel from broadcast to streaming TV, media experts weigh in

Beth Snyder Bulik

Senior Editor

Direct-to-consumer (DTC) pharma advertising is changing and can be seen more so on television. Pharma companies have typically and still do spend the bulk of …

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Pharma marketers change the advertising channel from broadcast to streaming TV, media experts weigh in

Beth Snyder Bulik

Senior Editor

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Phar­ma mar­keters change the ad­ver­tis­ing chan­nel from broad­cast to stream­ing TV, me­dia ex­perts weigh in

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

Bris­tol My­ers restarts ra­dio­phar­ma­ceu­ti­cal Phase 3 tri­al, but de­lays read­out by one year

Up­dat­ed: With cost-cut­ting un­der­way, Bris­tol My­ers rais­es guid­ance, touts Phase 3 win and scraps an­oth­er

An­drew Left, short sell­er who cam­paigned against Valeant, is ac­cused of fraud by SEC

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Pharma marketers change the advertising channel from broadcast to streaming TV, media experts weigh in

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?