Phar­ma mar­keters, take note: Rur­al pa­tients have tech­nol­o­gy, but lag in trust and health con­fi­dence, study says

Rur­al pa­tients have more chron­ic health con­di­tions than ur­ban­ites, but al­so are more like­ly to skip doc­tors’ vis­its — and less like­ly to use dig­i­tal tools …

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