Pharma marketers, take note: Rural patients have technology, but lag in trust and health confidence, study says
Rural patients have more chronic health conditions than urbanites, but also are more likely to skip doctors’ visits — and less likely to use digital tools such as telehealth to make up for it, according to new research.
However, rural patients aren’t skipping out because they’re Luddites. Almost all of them (93%) have access to smartphones and data plans, similar to the 94% of urban patients who do, according to the study from Phreesia Life Sciences. And both rural and urban patients use the internet about the same for other internet activities such as checking email, scrolling social media, playing online games and doing schoolwork.
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