March 14, 2024 03:05 PM EDT

Pharma mass-market TV advertising fading in favor of personalized media, agency says

Beth Snyder Bulik

Senior Editor

Pharma brands are shifting media strategies away from mainstream TV — or at least they should be, says one leading healthcare media agency. CMI Media Group …

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Pharma mass-market TV advertising fading in favor of personalized media, agency says

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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Phar­ma mass-mar­ket TV ad­ver­tis­ing fad­ing in fa­vor of per­son­al­ized me­dia, agency says

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

Bris­tol My­ers restarts ra­dio­phar­ma­ceu­ti­cal Phase 3 tri­al, but de­lays read­out by one year

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An­drew Left, short sell­er who cam­paigned against Valeant, is ac­cused of fraud by SEC

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Pharma mass-market TV advertising fading in favor of personalized media, agency says

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?