What to ex­pect from this year's Cannes Li­ons phar­ma and health awards

Phar­ma and health­care ads may no longer have a ded­i­cat­ed track at the Cannes Li­ons ad­ver­tis­ing fes­ti­val, but ex­pect plen­ty of in­dus­try in­sid­ers and health-dri­ven themes on the French Riv­iera next week.

Pfiz­er’s chief com­mer­cial of­fi­cer An­gela Hwang and glob­al chief mar­ket­ing of­fi­cer Drew Panayiotou are set to sit down on Mon­day with Thrive Glob­al founder and CEO Ar­i­an­na Huff­in­g­ton to lay out Pfiz­er’s cre­ative vi­sion and a “blue­print for cre­ative trans­for­ma­tion.”

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