Darrick Li, Standard Media Index VP of sales
Pharma tips majority ad spending to digital media for first time, research finds
Pharma company spending on digital ads hovered below 50% for the past several years, but recently crossed the majority spending threshold. Standard Media Index (SMI), tracking data for 2022, found that digital now accounts for 52.6% of all pharma spending.
Traditional TV still accounts for the second-biggest part of pharmas’ ad budgets at 42.9%, followed much further behind with out-of-home, print and radio ad spending at just 1.9%, 1.4% and 1.1% respectively.
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