Pharma trade group and patient organization pressure Congress with TV ad campaigns
As Congress returns from August recess, pharma and health industry groups are making cases for why healthcare costs should be lower or more transparent aimed at lawmakers through TV and digital advertising.
New to the airwaves today are two commercials featuring real patients who live with chronic conditions — and high-priced drug bills — from the advocacy group Patients For Affordable Drugs Now (P4ADNow).
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