Pharma TV ad spending dips slightly in third quarter, but still trending ahead of 2021
It’s not a big secret, but pharma advertisers love TV news programming. As midterm elections and political news trend on morning and evening live news shows, pharma TV ads are seeing a correlating uptick, according to the latest data from TV ad tracker iSpot.tv.
The top overall show for pharma advertising in the third quarter was “ABC World News Tonight with David Muir” notching the most ad impressions. Two other news shows landed in the top five: “Good Morning America” at third, and “NBC Nightly News with Lester Holt” at No. 5. The two non-news shows in the top five were “Family Feud” at No. 2 and “NCIS” at No 4.
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