Phar­ma TV ad spend­ing dips slight­ly in third quar­ter, but still trend­ing ahead of 2021

It’s not a big se­cret, but phar­ma ad­ver­tis­ers love TV news pro­gram­ming. As midterm elec­tions and po­lit­i­cal news trend on morn­ing and evening live news shows, phar­ma TV ads are see­ing a cor­re­lat­ing uptick, ac­cord­ing to the lat­est da­ta from TV ad track­er iS­pot.tv.

The top over­all show for phar­ma ad­ver­tis­ing in the third quar­ter was “ABC World News Tonight with David Muir” notch­ing the most ad im­pres­sions. Two oth­er news shows land­ed in the top five: “Good Morn­ing Amer­i­ca” at third, and “NBC Night­ly News with Lester Holt” at No. 5. The two non-news shows in the top five were “Fam­i­ly Feud” at No. 2 and “NCIS” at No 4.

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