David Muir (Charles Sykes/Invision/AP Images)
October 19, 2022 02:37 PM EDT
Pharma
Marketing

Phar­ma TV ad spend­ing dips slight­ly in third quar­ter, but still trend­ing ahead of 2021

Beth Snyder Bulik

Senior Editor

It’s not a big se­cret, but phar­ma ad­ver­tis­ers love TV news pro­gram­ming. As midterm elec­tions and po­lit­i­cal news trend on morn­ing and evening live news …

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