Pharmas and physicians value medical affairs and MSLs, but have different content priorities, survey says
Pharma companies and physicians agree on the increased importance of medical affairs and digital communications, but still have different views on what kind of content is most helpful.
That’s according to a new global report from EPG Health that found 84% of pharmas surveyed ranked medical science liaisons as critical or very important, jumping ahead of sales force, which was cited by 77%, for the first time. A similar EPG Health survey in 2021 found 94% of pharmas ranked sales force as a high priority.
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