Phar­mas' rep­u­ta­tions mat­ter, es­pe­cial­ly when it comes to writ­ing pre­scrip­tions, new sur­vey finds

What’s in a phar­ma’s cor­po­rate rep­u­ta­tion? Health­care providers’ will­ing­ness to write a pre­scrip­tion, ac­cord­ing to a new study from WE Com­mu­ni­ca­tions.

Two-thirds of health­care providers …

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