Think it's just teens on TikTok? Think again, pharma marketers. Gen X and baby boomers are fueling the popular social media channel's growth.

October 11, 2022 12:55 PM EDTUpdated 05:03 PM

Marketing

#PharmaTok: Amgen, AZ join growing number of pharma marketers on the social video channel

Beth Snyder Bulik

Senior Editor

Move over Facebook, pharma marketers are getting hip to TikTok. Amgen and AstraZeneca are two of the newest — with branded work for co-marketed severe asthma …

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#PharmaTok: Amgen, AZ join growing number of pharma marketers on the social video channel

Beth Snyder Bulik

Senior Editor

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‭ Regulatory Lead / Head of Regulatory‬

Autonomy Bio Inc.

San Francisco, CA 94107, USA

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#Phar­ma­Tok: Am­gen, AZ join grow­ing num­ber of phar­ma mar­keters on the so­cial video chan­nel

Senior Editor

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Autonomy Bio Inc.

San Francisco, CA 94107, USA

#PharmaTok: Amgen, AZ join growing number of pharma marketers on the social video channel