#PharmaTok: Amgen, AZ join growing number of pharma marketers on the social video channel
Move over Facebook, pharma marketers are getting hip to TikTok. Amgen and AstraZeneca are two of the newest — with branded work for co-marketed severe asthma med Tezspire — joining the influx of pharma companies piloting marketing efforts on the social video channel.
Amgen and AZ debuted their effort by adopting popular TikTok trends to better connect with users. For instance, the team is using the “Tell me without telling me” trend in its newest post in which a young woman says, “Tell me you have severe asthma without telling me. I’ll go first.” She then runs down a daily checklist including checking air quality, never leaving home without her inhaler and taking the Tezspire her allergist added to her treatment plan.
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